What can replace Google Analytics.
4 European products that cover Google Analytics fully or in part. None of them is a clone — where something is missing, it says so.
4 entries
Friendly CaptchaDE
A Munich replacement for reCAPTCHA that needs no user interaction and no personal data.
EU / EEASolidEffort: Smallfriendlycaptcha.com Replaces: Cloudflare · Google Analytics
PirschDE
German web analytics with server-side collection that survives ad blockers without identifying users.
EU / EEASolidEffort: Smallpirsch.io Replaces: Google Analytics
PlausibleEE
An Estonian service hosted in Germany, cookieless and without personal data — a script of roughly one kilobyte.
EU / EEAProvenEffort: SmallOpen sourceSelf-hostableplausible.io Replaces: Google Analytics
MatomoNZ
The most mature open replacement for Google Analytics; self-hosted it can be configured with no data leaving and no consent banner.
OtherProvenEffort: SmallOpen sourceSelf-hostableCatchThe company behind it is in New Zealand. Irrelevant when self-hosted; on Matomo Cloud, pick the EU region explicitly.
matomo.org Replaces: Google Analytics
Every field, filter and catch lives in the full directory. Not a recommendation and not a review. A list with evidence, so you can draw up a shortlist. Ownership and headquarters change — verify whatever matters to you before you sign.
Data as of August 2026